Digital Fuel Opens North American Headquarters

Digital Fuel, the leading provider of managed application services infrastructure, today announced its plans to open a Brisbane, California North American headquarters, demonstrating its continued commitment to customer service and investment in its flagship ServiceFlow: Performance™ platform. The extensible ServiceFlow: Performance™ platform provides a centralized point of reference for all mission-critical services that allows service providers to share service level data with customers and partners, offer all-inclusive service level guarantees, and support custom-tailored service level agreements (SLAs).

The company's North American headquarters will house Digital Fuel's executive team as well as regional professional services, sales, and marketing business units. "Establishing a significant presence in Silicon Valley demonstrates Digital Fuel's commitment to working closely with its U.S. customers. Our staff in North America will serve our valued customers and build industry partnerships essential to the continual improvement of the ServiceFlow: Performance™ platform," says Benny Lehmann, Chief Executive Officer (CEO) of Digital Fuel.

By the close of 2001, Digital Fuel plans to have over 40 U.S.-based staff. One of the company's first North American hires is Dani Shomron, who will serve as Vice President of Program Management. Shomron joined Digital Fuel in September 2000, bringing over 20 years of industry experience to Digital Fuel's management team. Previously, Shomron held executive and engineering positions at Amdocs, where he managed a major account with a leading European telecommunications provider and led the development of advanced billing solutions.

About Digital Fuel

Digital Fuel is the leading provider of business service management (BSM) software solutions, helping service providers and enterprise service organizations manage the performance, financial, and regulatory aspects of IT, telecommunications, and business process services.  Digital Fuel has the largest deployments for SLA management and service cost management in the world, with thousands of concurrent users, SLAs, KPIs, metrics, cost formulas, and pricing rules.  With Digital Fuel's patented visual approach, our customers are deployed rapidly to quickly drive business value from automating the management of service offerings, agreements, service cost, and performance with their service customers and vendors.  ServiceFlow manages billions in business and IT services at companies and governments around the world such as Procter & Gamble, General Electric, Cummins, Capgemini, BT, IBM, SITA, Siemens Business Services, O2, Atos Origin, Telefonica, Transport of London, CSC and many others.  Digital Fuel is headquartered in San Mateo, California, with offices across North America and Europe.  Learn more at http://www.digitalfuel.com.